Farida Saifee, CPA, CA was appointed HerdWhistle Technologies Inc.’s chief financial officer (CFO) in2022 after serving as a controller from inception.As CFO, Ms. Saifee provides strategic leadership for the company’s business and finance functions as well as management of its financial and capital resources. She oversees all financial related matters, including creating plans as defined by the board of directors, directing financing strategies, analysis, forecasting and budget management, and directing all aspects of accounting operations such as receivables, payables, payroll, and financial reporting. Ms. Saifee is highly collaborative across all functions to support the company’s vision of innovation, growth, and creativity.She is currently enrolled in her final year of In-depth Taxation, a premier tax training program at chartered professional accountants of Canada (3-year certification program), which focuses on keeping pace with the profession, rapidly changing technology, and emerging needs of CPAs.Prior to her role with HWT, Ms. Saifee was in public practice for over 12 years, where she worked with small and medium-sized enterprises, to review, investigate and correct discrepancies and irregularities in financial entries, documents, and reports. She was actively engaged in advising clients on tax planning strategies, planning reorganizations, and preparing corporate and personal tax returns. During her time in public practice, she found mentoring and training junior chartered professional accountants rewarding and fulfilling.Ms. Saifee is an entrepreneur at heart and appreciates the dedication and organization required to convert innovation ideas into productive services. In 2009 she co-founded Qasimi Exports, which exported heavy equipment overseas. Her role included tracking cash flows, financial planning, managing, and overseeing relationships with vendors and investors, identifying, and managing business risks and requirements.
Chief Revenue Officer
Daniel Doucette is a leader, a marketer, and a communications specialist with 20 years experience and a proven track record of developing and executing successful marketing campaigns. He's helped entrepreneurs, and startups from all over North America excel through storytelling, message positioning and most often by clever growth hacking.
Mr. Doucette believes successful content and digital presence require a mix of strategic thinking, analytical skills and compelling creative. To succeed at scale requires a careful mix of long and short term initiatives, and crucially, the automation of those processes.
Mr. Doucette maintains an in depth understanding of the ever-changing landscape of marketing and sales today, continually rewiring for speed, collaboration, and customer focus.
As a serial creative Daniel is constantly exploring new avenues and possibilities. Daniel began his career as a Cartier apprenticed goldsmith. He then studied architecture at BCIT. Leaving BCIT he created Canada's first VR startup providing architects and their client's the opportunity to walk through proposed spaces together. He later co-developed and marketed the first 3d chess game in Apple's app store. He then merged his passion for music, smithing and technology to create Argentariis, a company that manufactured its own brand of unique guitar accessories of precious metals with great success and accolades.