Zoetis is a $89B global leader in animal health, taking the Precision Livestock market by storm. Precision Livestock Farming is becoming a necessity for farmers globally. It allows farmers to use smart technology to monitor their individual animals closely, even as their operations continue to upscale. Zoetis has been a pioneer in animal health for decades and is now leading the charge in Precision Livestock Farming.
Zoetis began research and development in the 1950s under Pfizer’s agriculture division. It developed many cutting edge medicines and vaccinations for livestock. In the 2010s, the company completely separated from Pfizer and adopted the Zoetis name known today. It is now the world’s largest producer of medicine and vaccinations for pets and livestock.
When the company began its research in the 1950s, they discovered a groundbreaking antibiotic called Terramycin (oxytetracycline). The medicine alone is effective against more than 100 different infectious organisms, and still remains one of the most effective livestock medicines today. The 1980s saw the introduction of Liquamycin LA 200, a proven drug of choice for the treatment of several cattle diseases with a single injection. It was closely followed by Dectomax, a broad spectrum parasiticide with huge benefits to cattle today. In the 1990s, Zoetis expanded its capabilities beyond just livestock care and brought its expertise into household pets. From there the business continued its explosive growth into the company we know today.
Zoetis’ latest target for global growth is through Precision Livestock Farming (PLF). It acquired Smartbow in 2018 and introduced it’s Performance Livestock Analytics software.
Smartbow is the most advanced ear-tag monitoring system for dairy cows. It monitors the location, heat, and rumination behaviours of dairy cattle all across the farm. The data it generates helps farmers to improve the reproductive health of each individual animal. It also gives insights into early disease symptoms so the animals can be treated sooner and more effectively.
Performance Livestock Analytics is a cattle management software to help producers integrate financials, performance metrics, and daily workflows to optimize cattle management decisions. All of the data is stored in the cloud so farmers can easily share data with veterinarians, nutritionists, and other advisors. It automates daily ration management, cattle inventory, closeout reports, and other key activities on the dairy farm. It even tracks health data of individual animals so dairy farmers can make better data-driven decisions.
Zoetis has always been one of the most trusted providers of livestock health products. Now they are becoming a powerhouse in the PLF industry. The company will continue to lead the PLF movement in the dairy industry as it becomes a necessity for dairy farmers globally.